PPC Advertising (Google Ads / Yandex Direct)

We launch and manage campaigns that generate leads: keywords, ads, conversion tracking, analytics and continuous optimization based on real results.

Transparent process: clear goals, campaign structure, tracking, and regular improvements. Great for services, ecommerce and local businesses.

What’s included

You can order a full setup or hire us for a specific stage: audit, tracking, launch or optimization.

Strategy and campaign structure

We define goals and KPIs (leads/calls/sales), build a structure by services/categories, and set budgets and priorities.

Keywords, negatives and geo targeting

We collect keywords, remove junk, add negative keywords, and set geo/schedules to prevent wasted spend.

Ads and extensions

We write relevant ads for each intent group and add extensions to increase CTR and Quality Score.

Conversion tracking and analytics

We set up goals/events/calls/forms. We validate tracking accuracy so optimization can follow real leads.

Optimization and A/B hypotheses

We improve campaigns continuously: bids, search terms, placements, creatives, and landing page conversion.

Reporting and clarity

Clear reports: what was done, what improved, tested hypotheses, leads volume and cost per lead.

Why SUPPORTS.BY

We combine marketing and development so campaigns don’t fail because of tracking or landing page issues.

We optimize for leads, not clicks.
Strong technical background: tracking, forms, speed, landing page improvements.
Transparent plan and regular reporting.
Budget safety: negatives, query cleanup, placement control.

How we work

A straightforward process so you understand what’s happening and why metrics change.

1. Brief and goals

We clarify the offer, region, seasonality, margins and KPIs. We define what counts as a lead.

2. Preparation

Keywords, structure, offers, ad copy. We check the landing page and tracking.

3. Launch

We launch and adjust quickly based on early data: negatives, bids, targeting and budgets.

4. Management and growth

Weekly optimization: queries, placements, creatives, strategies and segments. Scale what works.

Best fit for

PPC works best with a clear offer and proper lead tracking. We work with:

Service businesses (home services, construction, healthcare, education, B2B).
Ecommerce stores with clear margins and catalog structure.
Local businesses (Gomel region / Belarus).
New launches and demand tests.

Not sure about ROI? We can start with a quick audit and demand/budget estimate.

PPC FAQ

Yes if you have access and the website is ready. High-quality preparation typically takes 1–3 days.

Yes. We configure tracking and validate correctness. Without it, lead-based optimization is impossible.

It depends on competition and goals. We’ll propose a starting range after a short demand and KPI review.

No. We manage both Google Ads and Yandex Direct depending on your geography and audience.

Sometimes yes, but often you need basic readiness: speed, working forms, strong offer, and tracking. It directly affects CPL.

Need PPC that generates real leads?

Send a request — we’ll clarify your goal and propose a clear launch/management plan.